Quick intro to my work

As a doctoral student at Stanford in the 1990s, I ran the first-ever series of experiments to learn how computers could change people’s attitudes and behaviors. (My research won Stanford’s Maccoby Prize and spawned an international academic conference, going on 10 years now.)http://buyvalacyclovir.org

After graduation I worked in Silicon Valley, but I also devoted about half my time to Stanford. I started a new Stanford lab in 1998. And each year since then, I’ve created a course on a new topic that interests me. I usually teach for Stanford’s Department of Computer Science.

In summary: I’m a behavior scientist, with one foot in industry and one in academics. I always aim to do groundbreaking work in areas that improve people’s lives.

Twitter is a good way to stay current with me: https://twitter.com/bjfogg

BJ Fogg mugshot

BJFogg.org versus BJFogg.com

I have lots of websites. Probably too many. Combining all my sites just doesn’t make sense to me. I like stuff to be simple and modular when possible.

Instead of cramming all my stuff into one site, I created BJFogg.org (what you’re reading now) to be a dashboard that links you to a lot of my other work. In contrast, I use BJFogg.com to highlight a smaller part of my work, usually my most active projects.

The choice is yours:

  • Go to BJFogg.com to see where I’m spending most of my time.
  • Keep reading here at BJFogg.org to go deeper into my work.

(All the links below will open a new tab.)

My innovations in Behavior Design

In graduate school I realized that most traditional theories about human behavior were either inaccurate or impractical. So I put tradition aside and looked for a better answer. It took over 10 years, but today I believe I’ve solved the puzzle.

My frameworks explain how human behavior works in accurate and practical ways. And I’ve created a set of methods for design. Together I call this area “Behavior Design.”

If you’re an academic, you may find my work too practical. If you’re an industry innovator, you’ll have a different reaction: Wow. Is it really that simple? (Yes. It can be.)

See some of my frameworks below.

I’ve started sharing an overall framework that brings my innovations together. I call it “Cornerstones of Human Behavior.” I’ll share more in the coming months.

I teach how human behavior works

I love teaching.

In fact, I’ve redirected my entire life’s course so I could teach and do research at Stanford. And then I started teaching industry innovators about five years ago. Very fun. That has grown quickly, and the people I’ve taught have done amazing work.

In my teaching I never summarize or re-package other people’s materials. That’s not groundbreaking. Instead, I teach my own discoveries. So when you learn from me (with me!), the content is uniquely my own.

I try to make the learning fun and practical. I don’t give traditional lectures. I explore new forms and formats. Right now I’m doing a lot of teaching via Google Hangouts.

Websites from my Stanford Lab

My lab has done a lot of projects over the years. All of them relate to changing human behavior, and most look at how technology can play a role. To be clear: Technology is not a magical ingredient that changes people. It’s simply a channel for delivering an experience. And you must get the experience right.

Too often innovators put flawed psychology into the latest tech gizmo. And it doesn’t change behavior.

The problem isn’t technology. We have enough of that. The problem is that innovators haven’t been given enough insight into how behavior really works. To address that problem, these days more of my lab’s work is about Behavior Design and less about Persuasive Technology, per se.

Our lab’s latest stuff is not online (yet). However, what you find below is pretty good.


My lab won’t be updating the sites below, but you may still find them useful.

The projects below started in my lab,  but we’ve spun them out to live on their own. (It’s like being a proud parent.)

A recent talk: “How to hack human behavior”

The lighting on me wasn’t bright enough (probably a good thing), but the content is worth sharing.

Just for fun

Now that I’m over 50, I am deliberate about strength training.
Here’s a video of me in early 2015. (Goofy, I know.)
I’ll shoot another video in early 2016. I hope to be stronger.