I created this page to give Stanford students more info about my Spring 2016 course.


If you want to know more about me, go to bjfogg.org or just search “bj fogg” on Google. To see what former students have said about me, see this answer on Quora or read this one.

Email any questions to me at bjfogg@stanford.edu

Enrolled students apply here . . .

Because I need to limit class size to 12 students, you need to apply for course admission. The application deadline is March 20th at 12 noon.

Click here to go to the application form.

Not an enrolled student?

If you are not a Stanford student but would like to be involved in my course somehow, fill out the form here. I can’t promise anything, but I’m hoping there’s a way to collaborate with people outside of Stanford.



“Behavior Design: Connecting People to Nature” with BJ Fogg, PhD

12:30 to 3:20 pm on Wednesdays

Find this course in Axess listed as EDUC302

In this course I will teach my overall Behavior Design approach to students at Stanford.

That means I will to teach you the most effective models and methods for influencing human behavior. I’ve created this approach—Behavior Design—over the last 10 years. It is not (yet) fully available in books, online, or other university courses. 

You can apply Behavior Design in many areas, including health, education, business, and more. For this course I’ve selected one theme: connecting people to nature. This means as you learn about Behavior Design, you will apply the methods in short projects aimed at connecting people to nature.

Overall, our emphasis will be on how to connect people to nature, not on the “why.” Let me explain a bit more . . .

I believe there’s not much debate on why connecting to nature matters. So in this class we’ll get practical and focus on the “how.” That’s where we will find both the real challenge and the real opportunity.

I want to keep the class small so I can work directly with each student.

My previous courses led to products like Instagram, successful companies like Sharethrough (2014 revenue: $46M), and new endeavors like the Stanford Calming Technology Lab. I expect this class to have similar impact in the lives of students who join me.

This course won’t make you a million bucks before you graduate. Even better, this class will transform how you think about human behavior, what you can do in the practical world, and how you live each day.

One more thing to know: We will meet outside for all our classes, probably at a different campus location each week. (Outside makes sense, right?)

See the syllabus

The current version of the syllabus is here.

What we'll do in class . . .

We will meet outside for each class. Please bring a chair or mat. In fact, I strongly suggest a chair like this one. (Think of it this way –> You won’t buy expensive books for my course, so instead you can buy this great chair.)

At 12:30 we’ll start the class with a picnic of sorts. Bring your own food. While we are eating, we’ll discuss the readings and related topics. We may also have guests talk to us during our picnic time.

Next, I’ll teach you more about Behavior Design, focusing on key methods and models.

In the last part of each class, we’ll work on projects, applying the Behavior Design concepts to something you care about.

The above might change. But that’s the vision right now.

Warning: Expect Changes

I view all my classes like a startup: You create a plan, though you know the plan will change as you go along. That means what I’ve listed in the syllabus will change. Students who join me will help iterate the course topics and projects, making the class better for everyone.

If this kind of uncertainty freaks you out, you probably should not take this class from me

Examples of connecting people to nature

What do I mean by “connecting people to nature”?


This means lots of things, including . . .

  • having a picnic outside
  • putting a plant on your office desk
  • going camping (yes, we’ll probably do that as a class)
  • listening to nature sounds while sleeping
  • swimming in a lake
  • spending time with a dog
  • kayaking
  • going to a concert in a park
  • learning the names of plants in your area
  • looking at the stars
  • tracking the phases of the moon
  • learning bird calls
  • opening your windows to let in fresh air
  • riding your bike around
  • painting an outdoor scene
  • reading “Outside” magazine
  • growing a garden
  • watching the movie “Wild”
  • (maybe) watching Survivor
  • learning the names of constellations
  • collecting rocks
  • bodysurfing in Hawaii
  • looking out the plane window
  • soaking in thermal baths outside
  • planting trees in your yard
  • keeping chickens (I have many of these, and lots of fresh eggs)
  • and many, many more things . . .

If the list above doesn’t excite you, then you’re probably not a good fit with the class.